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Sector commentators have classified these procedures, plus the practitioners who use them, as either white hat Search engine optimization, or black hat Search engine optimization.[forty eight] White hats tend to generate outcomes that last a very long time, Whilst black hats anticipate that their sites might at some point be banned possibly briefly or forever when the major search engines find out what they are carrying out.[49]

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Today, most of the people are exploring on Google employing a cellular unit.[forty four] In November 2016, Google announced A significant change to the best way crawling Sites and began to create their index cell-initially, which implies the cellular Model of your internet site turns into the place to begin for what Google involves inside their index.[citation necessary] Blocking crawling

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